ANNUAL OPEN CALL FOR GALLERY APPLICATIONS 2025

For galleries seeking the highly competitive opportunity to represent a leading digital artist

Annual Open Call 2025

This annual open call invites galleries worldwide to apply for the highly sought-after opportunity to represent a leading digital artist whose work challenges conventional assumptions about art, technology, and institutional critique.

Selected galleries gain significant cultural capital through association with cutting-edge digital practice, intellectual legitimacy through engagement with critical theory, and extensive exposure to new audiences and collectors. The selected gallery will be prominently featured across digital platforms and academic publications throughout the partnership year.

DEADLINE: Applications for the 2025 cycle close on March 31, 2025. Selected galleries will be notified by April 15, 2025.

NOTE: This is a highly selective process with limited spots available. All applicants will be notified of the results regardless of outcome.

Gallery Information

Gallery Name

Gallery Website

Primary Contact Name

Email Address

How many years has your gallery been operating?

Value Proposition to the Artist

Projected Annual Revenue you can generate for the artist (USD) Please provide realistic figures based on your historical sales data

What is your highest sale for a digital artwork to date? (USD)

What marketing budget will you allocate specifically to promote the artist's work? (USD)

Average monthly visitors to your gallery Both physical and online visitors

Please list any high-profile collectors who frequent your gallery

What can your gallery offer that would benefit the artist's career specifically?

Gallery Commitment

Which resources are you willing to provide to the artist?

Technical equipment & software

Dedicated exhibition space

Staff support for projects

Production costs for new works

What commission rate are you proposing for the artist? (%) Higher percentage to the artist will be viewed favorably

How many guaranteed solo exhibitions per year can you offer?

Cultural Capital & Critical Framework

How will your gallery benefit from the exposure of representing this artist?

Please explain how representing this artist will enhance your gallery's cultural legitimacy

Outline how your gallery will engage with critical theory to contextualize the artist's work Reference specific theoretical frameworks you plan to employ

Are you willing to grant the artist complete creative freedom, even if the work challenges conventional gallery practices?

Any additional information you would like to add to support your application

This annual open call provides galleries a rare opportunity to gain substantial cultural capital and critical recognition through association with groundbreaking digital practice. Applications will be evaluated based on the gallery's ability to provide value, respect artistic integrity, generate revenue, and effectively engage with critical theory frameworks.

Concept inspired by Jay Rechsteiner